Shiwen Ding
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Shiwen Ding

Senior Product Designer · San Francisco Bay Area

I design complex digital products and scalable systems, turning customer problems and business goals into experiences that ship and drive measurable impact.

See my work
02 — Selected work
03 / cases
01 — Subscriptions · Growth + Experimentation
Growing Walmart Canada's subscription business
GrowthExperimentationEnd-to-end product designDataCustomer retention
↓ 4.86% cancellations · +$700K incremental GMV
Walmart Canada — 2023 · Password protected
02 — Global Fulfillment · Complex Systems + Platform Strategy
Making fulfillment work across three markets
Systems thinkingComplexityGlobal product strategyPlatform thinkingInfluence
Creating a scalable fulfillment framework across the US, Canada and Mexico while preserving critical market differences.
3 markets · 50% time saved on WCP
Walmart Global — 2022–23 · Password protected
03 — Living Design · Design Systems + Platform
Building at platform scale with Walmart's design system
Design systemsPlatform thinkingEngineering collaborationCraftComponents/tokensOrganizational scale
5+ tenants · 1 published component
WCP Design System — 2023–24 · Password protected
03 — Selected impact
$700K
Incremental GMV
4.86%
Cancellation reduction
$21M
Projected GMV
3
Global markets
04 — More work
Promo Codes Dynamic Slots Order Amends
05 — How I work
01
Systems
Patterns that scale across markets and tenants.
02
Data
Decisions backed by evidence, not opinion.
03
Craft
Obsessive about the details that compound.
04
Collab.
Embedded with engineering, early and often.
05
Prototyping
Vibe coding ideas into something real, fast.
06 — About

Designer of systems. Observer of people. Occasional barista.

Six years at Walmart leading end-to-end UX for subscriptions, fulfillment, and the platform design system — designing for Canada and Mexico while building patterns that scale across markets and tenants.

I started in industrial design, moved through visual communication, and ended up where the hardest problems live — how people make decisions under uncertainty. Commerce taught me design at scale is really about trust.

6
Years at Walmart
2×
Subscriber growth
MFA
Visual Comm. · RIT
BFA
Industrial Design · HUST
Capabilities
UX StrategyDesign SystemsAI Products A/B TestingFigmaResearch Synthesis
Playground

When I'm not designing.

Coffee / Latte Art
Practicing pours between meetings.
Snowboarding
Chasing fresh snow every winter.
Liverpool
Matchday is sacred.
Travel
Chasing curiosity, one trip at a time.

Let's talk.

Say hello LinkedIn
# shiwen-ding — agent view
nameShiwen Ding
roleSenior Product Designer
locationSan Francisco Bay Area
statusopen_to_roles: true
summary: I design complex digital products and scalable systems, turning customer problems and business goals into experiences that ship and drive measurable impact.
## selected_work
- case_01 : Growing Walmart Canada's subscription business signals : Growth, Experimentation, End-to-end product design, Data, Customer retention result : ↓4.86% cancellations · +$700K incremental GMV meta : Walmart Canada, 2023 · password protected - case_02 : Making fulfillment work across three markets signals : Systems thinking, Complexity, Global product strategy, Platform thinking, Influence desc : Creating a scalable fulfillment framework across the US, Canada and Mexico while preserving critical market differences. result : 3 markets · 50% time saved on WCP meta : Walmart Global, 2022–23 · password protected - case_03 : Building at platform scale with Walmart's design system signals : Design systems, Platform thinking, Engineering collaboration, Craft, Components/tokens, Organizational scale result : 5+ tenants · 1 published component meta : WCP Design System, 2023–24 · password protected
## selected_impact
incremental_gmv: $700K · cancellation_reduction: 4.86% · projected_gmv: $21M · global_markets: 3
## more_work
Promo Codes, Dynamic Slots, Order Amends
## how_i_work
Systems, Data, Craft, Collaboration, Prototyping
## about
"Designer of systems. Observer of people. Occasional barista." 6 years at Walmart — subscriptions, fulfillment, platform design system. MFA Visual Comm. Design (RIT) · BFA Industrial Design (HUST) · 2× subscriber growth. capabilities: UX Strategy, Design Systems, AI Products, A/B Testing, Figma, Research Synthesis
## playground
coffee_latte_art, snowboarding, liverpool_fc, travel
## contact
emailshiwen3795@gmail.com
linkedinlinkedin.com/in/shiwendinga